From as early as he can remember, Managing Director Cullen Long took a keen interest in outdoor creativity. Providing unpaid labour at the age of four assisting his parents to build dry-stone walls, plant trees and install a concrete shed slab with the customary hand print at their new home. From there his passion grew.

Cullen began his paid career in 2002 while completing horticulture studies, in the process being awarded WA Apprentice of the Year. After five years spent crafting his knowledge of concrete pools and landscaping, Cullen realised there was a void in the industry for multifaceted companies who provided a “one-stop-shop” approach for integrated pool and landscape designs. An idea was born with Principal Pools + Landscapes being formed in 2007.

Specialising in the residential pool and landscape sector, Cullen and his team pride themselves on creating individual and timeless designs which reflect the client’s brief and complement the surrounding landscape and architecture. Cullen prefers to implement a “hands on” approach- personally conducting site consultations with clients (free of charge in metro area), carefully listening to their ideas and ensuring no part of their brief is lost in translation. The entire exterior of your home is considered during the 2D and 3D design process, enabling a seamless design and material palette which in turn ensures maximum functionality and appeal.

Principal Pools + Landscapes are a multi award-winning member of SPASA and LIAWA which means we adhere to their strict building regulations. Principal Pools + Landscapes in-house construction teams and qualified contractors work closely to ensure each project is completed on time and within budget. Quality engineered concrete pools and landscapes are constructed to the highest standard, as well as roof structures and outdoor kitchen and entertaining facilities. The “one-stop-shop” approach also simplifies on-site communication and allows clients to correspond efficiently through one convenient point of contact.

With a climate in Perth that encourages people to enjoy the outdoors, Cullen and his team at Principal Pools + Landscapes share a passion for creating fully landscaped outdoor spaces which enhance lifestyles.

Why Choose Us

  • FREE On-site Consultations with our Managing Director Cullen, ensuring no information is lost in translation to the design process
  • Personal Approach- Cullen will listen to you and design your project to reflect your requirements
  • We are Multi Award-Winning SPASA and LIAWA members including ‘Best Overall Residential Designer’ for 2018 and adhere to strict industry body construction guidelines
  • Being a small firm with minimal overheads, it allows us to offer a more cost-effective design and construction service
  • We employ a cohesive garden design approach with all facets considered
  • We are SPASA Pool Builder Members and we design and construct award-winning pools which connect with your garden and home
  • We create tailored design packages to suit your requirements- detailed 2D designs and optional 3D visualisation and fly-through videos
  • We manage council approvals and engineering specification and are fully insured for your piece of mind
  • We know that communication is the key to great results, and will keep you informed during the construction process every step of the way
  • Our friendly construction teams are in-house, meaning you will get to know our qualified team who are mindful to have minimum impact on your daily life, keeping your site clean and ensuring your pets don’t escape!